Persuasion in The Media Age with PowerWeb
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25 793 Ft (24 565 Ft + 5% áfa)
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25 793 Ft
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A termék adatai:
- Kiadás sorszáma 2
- Kiadó McGraw-Hill Higher Education
- Megjelenés dátuma 2004. április 1.
- ISBN 9780072993370
- Kötéstípus Puhakötés
- Terjedelem oldal
- Méret 218x210x22 mm
- Súly 726 g
- Nyelv angol 0
Kategóriák
Hosszú leírás:
By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.
TöbbTartalomjegyzék:
Part I: Concepts of Persuasion
Chapter 1: Persuasion in Contemporary Society
Chapter 2: Theories of Persuasion
Chapter 3: Persuasion and Ethics in the Media Age
Part II: Variables of Persuasion
Chapter 4: Media Influences on Persuasion
Chapter 5: Audiences and Attitudes
Chapter 6: Persuasion and Visual Images
Chapter 7: Persuasion and Language
Chapter 8: Persuasion and Culture
Chapter 9: The Persuasiveness of the Source
Chapter 10: The Reasoning Process
Chapter 11: Motivational Appeals
Part III: Contexts and Applications of Persuasion
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Chapter 2: Theories of Persuasion
Chapter 3: Persuasion and Ethics in the Media Age
Part II: Variables of Persuasion
Chapter 4: Media Influences on Persuasion
Chapter 5: Audiences and Attitudes
Chapter 6: Persuasion and Visual Images
Chapter 7: Persuasion and Language
Chapter 8: Persuasion and Culture
Chapter 9: The Persuasiveness of the Source
Chapter 10: The Reasoning Process
Chapter 11: Motivational Appeals
Part III: Contexts and Applications of Persuasion
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Part II: Variables of Persuasion
Chapter 4: Media Influences on Persuasion
Chapter 5: Audiences and Attitudes
Chapter 6: Persuasion and Visual Images
Chapter 7: Persuasion and Language
Chapter 8: Persuasion and Culture
Chapter 9: The Persuasiveness of the Source
Chapter 10: The Reasoning Process
Chapter 11: Motivational Appeals
Part III: Contexts and Applications of Persuasion
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Chapter 5: Audiences and Attitudes
Chapter 6: Persuasion and Visual Images
Chapter 7: Persuasion and Language
Chapter 8: Persuasion and Culture
Chapter 9: The Persuasiveness of the Source
Chapter 10: The Reasoning Process
Chapter 11: Motivational Appeals
Part III: Contexts and Applications of Persuasion
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Chapter 7: Persuasion and Language
Chapter 8: Persuasion and Culture
Chapter 9: The Persuasiveness of the Source
Chapter 10: The Reasoning Process
Chapter 11: Motivational Appeals
Part III: Contexts and Applications of Persuasion
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Chapter 9: The Persuasiveness of the Source
Chapter 10: The Reasoning Process
Chapter 11: Motivational Appeals
Part III: Contexts and Applications of Persuasion
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Chapter 11: Motivational Appeals
Part III: Contexts and Applications of Persuasion
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Chapter 12: Persuasive Campaigns and Movements
Chapter 13: Advertising
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
Chapter 14: Interpersonal Persuasion
Chapter 15: Creating Persuasive Presentations
References
Credits
Index
Több
References
Credits
Index
Több
Index Több
Understanding Human Communication
62 580 Ft
56 322 Ft
Persuasion in The Media Age with PowerWeb
25 793 Ft
23 214 Ft
Understanding Human Communication
17 194 Ft
15 474 Ft
