Persuasion in The Media Age with PowerWeb
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Product details:
- Edition number 2
- Publisher McGraw-Hill Higher Education
- Date of Publication 1 April 2004
- ISBN 9780072993370
- Binding Paperback
- No. of pages pages
- Size 218x210x22 mm
- Weight 726 g
- Language English 0
Categories
Long description:
By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.
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