Perfect Phrases for Writing Company Announcements: Hundreds of Ready-to-Use Phrases for Powerful Internal and External Communications by Diamond, Harriet; Diamond, Linda Eve;

Sorozatcím: Perfect Phrases Series;

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A termék adatai:

Kiadó McGraw Hill
Megjelenés dátuma 2010. május 16.

ISBN 9780071634526
Kötéstípus Puhakötés
Terjedelem224 oldal
Méret 203x127x13 mm
Súly 238 g
Nyelv angol

Kategóriák

Általános gazdasági, üzleti könyvek Marketing, kommunikáció, PR Munka, karrier és HR

Hosszú leírás:

The Right Phrase for Every Situation . . . Every Time!

Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations.

Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for:

Describing new products and services
Explaining hiring procedures
Detailing a new strategic focus
Announcing relocation or expansion
Articulating mergers and strategic partnerships

The Right Phrase for Every Situation . . . Every Time!

Clearly crafted company announcements—both internal and external—are critically important for your company’s day-to-day operations.

Perfect Phrases for Writing Company Announcements has hundreds of ready-to-use phrases suitable for any announcement, regardless of the situation or scenario. Learn the most effective language for:

Describing new products and services
Explaining hiring procedures
Detailing a new strategic focus
Announcing relocation or expansion
Articulating mergers and strategic partnerships

Több

Tartalomjegyzék:

Acknowledgments

Introduction

Part One Sharing Information: The Whys and Hows

Chapter 1: Your Message
Media Choices
Internal Announcements
External Announcements
Promotional Writing Basics
E-Mail Basics
Blogging, Facebooking, Twittering . . .
Words Are Forever
What Works for You?

Chapter 2: Style
Target Your Audience
Pinpoint Your Message
Get the Phrase Out!
Image Matters
What’s Your Style?

Part Two The Perfect Phrase

Chapter 3: Company News
Newsletters
Press Releases
New Customer Service Initiatives
New Products
New Services
Announcements to Investors

Chapter 4: Customer Care and Events
New Online Features
Special Sales
Contests
Event Announcements and Invitations
Conferences
Free Consultations
Online Feedback Forums
Product Recalls

Chapter 5: Announcing Transitions to the Public
Renovations
Closing / Moving / Adding Locations
New Management
New Partners
Mergers and Acquisitions

Chapter 6: Internal Announcements to Inform and Inspire
Message of the Day / Week / Month
Internal Newsletters
Encouraging Wellness
Company Incentives
Congratulations to the Team
Training Opportunities
Conferences and Expos
Company Events

Chapter 7: Other Important Internal Announcements
Restructuring / Reorganization
Changes in Policy
Cyberspace Policies
Raising Morale in Tough Times
Layoffs
Workplace Safety
Performance Reviews and Feedback
Customer Service Reminders

Chapter 8: Personnel Announcements
Now Hiring
New Management
New Team Members
Promotions

Chapter 9: Reaching Out
Opinion Polls
Links and Affiliate Programs
Working Together
Participating in Your Community
Seeking Testimonials

Chapter 10: Purpose-Specific Nonprofit
Membership Drives
Fund-Raising / Requests for Donations
Requests for Volunteers
Engaging the “Next Generation”
Great Voices to Inspire

Chapter 11: Thank You!
Thank You for Your Business
Thank You for Your Dedication
Thank You for Your Donation
Thank You for Referrals

Part Three Writing Your Perfect Phrases

Chapter 12: Your Perfect Phrases
Have You Made Some Perfect Notes?
What Makes a Phrase Perfect?
A Perfect Brainstorm
A Perfect Buddy
Six More Perfect Phrase Tips
Perfect!

Chapter 13: Write On!
Six Steps to Good Writing
Perfect Structure
The Top Five Grammar Flubs
Translation Flubs
Grammar-Check, Spell-Check, and Human-Check

Conclusion

Resources