Management Communication: Principles and Practice by Hattersley,;

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A termék adatai:

Kiadás sorszáma 3
Kiadó McGraw-Hill Higher Education
Megjelenés dátuma 2007. április 1.

ISBN 9780071259262
Kötéstípus Puhakötés
Terjedelem oldal
Méret 340x880x140 mm
Súly 472 g
Nyelv angol

Kategóriák

Marketing, kommunikáció, PR

Hosszú leírás:

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Több

Tartalomjegyzék:

Part 1: Principles of Effective Communication

1: Foundations of Management Communication

2: Setting Goals

Case: Yellowtail Marine, Inc.

3: Audience Analysis

Case: Weymouth Steel Corporation

4: Point of View

Case: Smith Financial Corporation

5: Message: Content and Argument

Case: Cuttyhunk Bank (A)

6: Structure

Case: McGregors Ltd.Department Store

7: Choosing Media

Case: The Timken Company

8: Style and Tone

Case: Vanrex, Inc.

Part 2: Applications

9: Giving and Receiving Feedback

Case: Bailey and Wick

10: Managing Meetings

Case: Lincoln Park Redevelopment Project

11: Communicating Change

Case: Hammermill Paper Company

12: Communicating with External Audiences

Case A: Oxford Energy

Case B: NutraSweet

Chapter 13: Diversity and Intercultural Communication

Case A: Reed-Watkins Pharmaceuticals

Case B: International Oil

Chapter 14: Personal and Corporate Ethics

Case A: Hal of Erhardt & Company: One Audit Senior’s Dilemma

Case B: McArthur Place

Chapter 15: Electronic Communication

Case A: The E-Mail Encounter

Case B: Unifone Communications

Part 3: Technique

16: Effective Writing

Style manual to be cross-referenced throughout the course

17: Effective Speaking

Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course

Appendix

Case 16: Dotsworth Press

Case 17: Fair is Fair, Isn’t it?