Essentials of Strategic Management: The Quest for Competitive Advantage by Gamble, John E; Thompson, Jr., Arthur A;

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A termék adatai:

Kiadó McGraw-Hill
Megjelenés dátuma 2008. május 1.

ISBN 9780073530307
Kötéstípus Puhakötés
Terjedelem512 oldal
Méret 251x203x17 mm
Súly 882 g
Nyelv angol

Kategóriák

Menedzsment, vállalatirányítás

Hosszú leírás:

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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Tartalomjegyzék:

PART I: STRATEGY, CORPORATE ENTREPRENEURSHIP, AND LEADERSHIP

Chapter 1: Strategy and the Quest for Competitive Advantage

Chapter 2: Leadership and the Strategic Management Process

Chapter 3: Competitive Strategy and Advantage in the Marketplace

PART II: FACTORS SHAPING STRATEGIC CHOICES

Chapter 4: Industry and Competitive Analysis

Chapter 5: Analyzing a Company's Competitive Strength and Cost Structure

PART III: EXECUTING THE STRATEGY

Chapter 6: Superior Strategy Execution: Another Path to Competitive Advantage

Chapter 7: Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability

PART IV: BEYOND COMPETITIVE STRATEGY

Chapter 8: Strategies for Competing in International Markets

Chapter 9: Strategies for Multi-Business Corporations

PART V: CASES IN STRATEGIC MANAGEMENT

1. Costco Wholesale Corp.?Mission, Business Model, and Strategy

2. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio

3. Competition in the Bottled Water Industry in 2006

4. Blue Nile, Inc.?World's Largest Online Diamond Retailer

5. Panera Bread Company

6. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?

7. Nucor Corporation?Competing Against Low Cost Foreign Imports

8. Competition in Video Game Consoles

9. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?

10. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively

11. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel

12. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices

13. Spectrum Brands' Diversification Strategy?A Success or a Failure?

14. Sara Lee Corp.: Retrenching to a Narrower Business Base