Essentials of Strategic Management: The Quest for Competitive Advantage
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37 737 Ft (35 940 Ft + 5% VAT)
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37 737 Ft
Availability
Out of print
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Product details:
- Publisher McGraw-Hill
- Date of Publication 1 May 2008
- ISBN 9780073530307
- Binding Paperback
- No. of pages512 pages
- Size 251x203x17 mm
- Weight 882 g
- Language English 0
Categories
Long description:
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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