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  • Essentials of Strategic Management: The Quest for Competitive Advantage

    Essentials of Strategic Management: The Quest for Competitive Advantage by Gamble, John E; Thompson, Jr., Arthur A;

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      • Publisher's listprice GBP 78.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        37 737 Ft (35 940 Ft + 5% VAT)
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    37 737 Ft

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    Out of print

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    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher McGraw-Hill
    • Date of Publication 1 May 2008

    • ISBN 9780073530307
    • Binding Paperback
    • No. of pages512 pages
    • Size 251x203x17 mm
    • Weight 882 g
    • Language English
    • 0

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    Long description:

    Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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    Table of Contents:

    PART I: STRATEGY, CORPORATE ENTREPRENEURSHIP, AND LEADERSHIP





    Chapter 1: Strategy and the Quest for Competitive Advantage



    Chapter 2: Leadership and the Strategic Management Process



    Chapter 3: Competitive Strategy and Advantage in the Marketplace





    PART II: FACTORS SHAPING STRATEGIC CHOICES



    Chapter 4: Industry and Competitive Analysis



    Chapter 5: Analyzing a Company's Competitive Strength and Cost Structure





    PART III: EXECUTING THE STRATEGY



    Chapter 6: Superior Strategy Execution: Another Path to Competitive Advantage



    Chapter 7: Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability





    PART IV: BEYOND COMPETITIVE STRATEGY



    Chapter 8: Strategies for Competing in International Markets



    Chapter 9: Strategies for Multi-Business Corporations





    PART V: CASES IN STRATEGIC MANAGEMENT



    1. Costco Wholesale Corp.?Mission, Business Model, and Strategy



    2. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio



    3. Competition in the Bottled Water Industry in 2006



    4. Blue Nile, Inc.?World's Largest Online Diamond Retailer



    5. Panera Bread Company



    6. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?



    7. Nucor Corporation?Competing Against Low Cost Foreign Imports



    8. Competition in Video Game Consoles



    9. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?



    10. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively



    11. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel



    12. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices



    13. Spectrum Brands' Diversification Strategy?A Success or a Failure?



    14. Sara Lee Corp.: Retrenching to a Narrower Business Base

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