A termék adatai:
| ISBN13: | 9781137373694 |
| ISBN10: | 1137373695 |
| Kötéstípus: | Keménykötés |
| Terjedelem: | 147 oldal |
| Méret: | 216x140 mm |
| Súly: | 352 g |
| Nyelv: | angol |
| Illusztrációk: | X, 147 p. Figures |
| 0 |
Témakör:
Competitive Dynamics in the Mobile Phone Industry
Kiadás sorszáma: 2013
Kiadó: Palgrave Pivot
Megjelenés dátuma: 2013. július 22.
Kötetek száma: 1 pieces, Book
Normál ár:
Kiadói listaár:
EUR 54.49
EUR 54.49
Az Ön ára:
20 686 (19 701 Ft + 5% áfa )
Kedvezmény(ek): 8% (kb. 1 799 Ft)
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Rövid leírás:
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Hosszú leírás:
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Tartalomjegyzék:
List of Tables List of Figures Acknowledgements Introduction PART 1: COMPETITIVE DYNAMICS 1. Competitive dynamics research PART 2: COMPATITIVE DYNAMICS IN THE MOBILE PHONE INDUSTRY 2. Changes in industrial leadership over the life cycle of technology intensive industries: the role of technological discontinuities and firms' action aggressiveness 3. Competitive intensity and product line strategies in technology
-based industries 4. Time to competitors' new technology imitation: Who is copied more quickly? 5. Lining up with competitors: Influence of multiple benchmarks on the adoption of new product technologies 6. Concluding remarks and new direction for competitive dynamics research in technology
-based industries.
-based industries 4. Time to competitors' new technology imitation: Who is copied more quickly? 5. Lining up with competitors: Influence of multiple benchmarks on the adoption of new product technologies 6. Concluding remarks and new direction for competitive dynamics research in technology
-based industries.
