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10% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár GBP 47.99
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22 927 Ft (21 835 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 2 293 Ft off)
- Kedvezményes ár 20 634 Ft (19 652 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
22 927 Ft
Beszerezhetőség
Megrendelésre a kiadó utánnyomja a könyvet. Rendelhető, de a szokásosnál kicsit lassabban érkezik meg.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó OUP USA
- Megjelenés dátuma 2019. június 16.
- ISBN 9780190868741
- Kötéstípus Keménykötés
- Terjedelem248 oldal
- Méret 145x213x15 mm
- Súly 397 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Behavioral Finance: What Everyone Needs to Know? provides an overview of common shortcuts and mistakes people make in managing their finances.
TöbbHosszú leírás:
People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance. People are also tempted to throw good money after bad. Behavioral finance is the field that sheds light on how people make decisions and make predictable mistakes due to mental and emotional characteristics. It also provides insights into how markets operate. Having a better understanding of both can mitigate mistakes.
Behavioral Finance: What Everyone Needs to Know? provides an overview of common shortcuts and mistakes people make in managing their finances that can affect their wealth. An extensive discussion sets forth the cognitive biases or errors in thinking that occur when people are collecting, processing, and interpreting information. Emotional biases that can create distortions in cognition and decision-making are also covered, as are the influence of social factors, from culture to the behavior of one's peers. These effects vary during one's life, reflecting differences in cognitive ability due to age, experience, and gender effects. Of great importance is framing, how the presentation of a choice affects people's forecasts about the stock market, claiming social security benefits, savings behavior, mortgage choice, charitable contributions, and more.
Throughout the authors combine discussions of concepts, insights from research, and examples from recent events. Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfidence play in financial decision- making? And how does getting older affect risk tolerance?
If you are looking for a book that explains behavioral finance in plain understandable language, then this book is for you. This book adeptly applies the classic Socratic method to explain why the behavioral approach better explains the behavior of normal people than the neoclassical approach.
Tartalomjegyzék:
Chapter 1. Foundations and Psychological Concepts
Chapter 2. Cognitive Biases
Chapter 3. Emotional Biases and Social/Cultural Influences
Chapter 4. Investor Behavior
Chapter 5. Nudge: The Influence of Frame Dependence
Chapter 6. Cognitive Ability
Notes
Index
