Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site by Smith, Jon;

Sorozatcím: BUSINESS BOOKS;

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A termék adatai:

Kiadó McGraw Hill
Megjelenés dátuma 2009. november 16.

ISBN 9780071629607
Kötéstípus Puhakötés
Terjedelem160 oldal
Méret 177x177x9 mm
Súly 196 g
Nyelv angol

Kategóriák

Általános gazdasági, üzleti könyvek Marketing, kommunikáció, PR Vállalkozások általában

Rövid leírás:

1. What’s so special about Google then? – Is it really all that?

2. I wanna be number 1 – Taking the restricted view

3. It’s not yogurt… – Organic (or natural) versus paid-for

4. View askew – How Google sees your site

5. Uncovering the data – Unleashing your inner Miss Marple

6. Pimp my metadata – The hidden message

7. That keyword is so owned – Satellite sites

8. Analyze this – Google Analytics

9. Destination me – The importance of in-bound links

10. Who’s lookin’? – Keyword bias

11. Who are ya? – It’s all in the detail, so does your Nominet record tally?

12. Open with a joke – Keyword prominence and relevance

13. Laid-back surfers – The Google search

14. Selling out – Accepting Google advertising

15. Say that again? – Keyword proximity

16. Jargon busting – Hits, visitors, page views and uniques…

17. Here, look over here – Registering with search engines

18. Essential code? – Meta robots, etc…

19. Me in France number 113 – Using images correctly

20.Cloaked Content– Being upfront with your intentions

21. Content is king – Building pages the right way round

22. Whose page? My page! – Owning page 1

23. Face/off – Posing as two different brands

24. How y’doin’? – Benchmarking your SEO performance

25. All links are not born equal – PageRank, relevance and are you trustworthy?

26. No DMOZ, no champagne corks – The importance of the open directory project

27. Google pretender? – Competition for the throne

28. Your website under the knife – You at the back, pay attention…

29. Where next? – The site map and Google

30. Rank and file – How are your keywords performing?

31. Number crunching – Stats, stats and more stats

32. IP city – Location management in a virtual world

33. Treating users and Google differently – E-commerce and the session ID curse…

34. Web design

Több

Hosszú leírás:

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.

With Be

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.

With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches—and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers—not curious or bored Web surfers—to your site by

Registering with Google
Coming up with the best keywords
Thinking like your customers
Making your site totally accessible
Using metadata to your advantage
Advertising on the Web
Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world’s most utilizedsearch engine.

Több

Tartalomjegyzék:

1 on Google, you can instantly put your companyin the top spot of relevant online searches—and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers—not curious or bored Web surfers—to your site by

Registering with Google
Coming up with the best keywords
Thinking like your customers
Making your site totally accessible
Using metadata to your advantage
Advertising on the Web
Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can usedimmediately, Be