Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site by Smith, Jon;

Short description:

1. What’s so special about Google then? – Is it really all that?


2. I wanna be number 1 – Taking the restricted view


3. It’s not yogurt… – Organic (or natural) versus paid-for


4. View askew – How Google sees your site


5. Uncovering the data – Unleashing your inner Miss Marple


6. Pimp my metadata – The hidden message


7. That keyword is so owned – Satellite sites


8. Analyze this – Google Analytics


9. Destination me – The importance of in-bound links


10. Who’s lookin’? – Keyword bias


11. Who are ya? – It’s all in the detail, so does your Nominet record tally?


12. Open with a joke – Keyword prominence and relevance


13. Laid-back surfers – The Google search


14. Selling out – Accepting Google advertising


15. Say that again? – Keyword proximity


16. Jargon busting – Hits, visitors, page views and uniques…


17. Here, look over here – Registering with search engines


18. Essential code? – Meta robots, etc…


19. Me in France number 113 – Using images correctly


20.Cloaked Content– Being upfront with your intentions


21. Content is king – Building pages the right way round


22. Whose page? My page! – Owning page 1


23. Face/off – Posing as two different brands


24. How y’doin’? – Benchmarking your SEO performance


25. All links are not born equal – PageRank, relevance and are you trustworthy?


26. No DMOZ, no champagne corks – The importance of the open directory project


27. Google pretender? – Competition for the throne


28. Your website under the knife – You at the back, pay attention…


29. Where next? – The site map and Google


30. Rank and file – How are your keywords performing?


31. Number crunching – Stats, stats and more stats


32. IP city – Location management in a virtual world


33. Treating users and Google differently – E-commerce and the session ID curse…


34. Web design

Long description:

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.

With Be

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.

With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches—and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers—not curious or bored Web surfers—to your site by

• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world’s most utilizedsearch engine.

1 on Google, you can instantly put your companyin the top spot of relevant online searches—and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers—not curious or bored Web surfers—to your site by

• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can usedimmediately, Be