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  • Women in South Korea: New Femininities and Consumption

    Women in South Korea by Kim, Jongmi;

    New Femininities and Consumption

    Series: ASAA Women in Asia Series;

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      • Publisher's listprice GBP 90.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        42 997 Ft (40 950 Ft + 5% VAT)
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      • Discounted price 38 698 Ft (36 855 Ft + 5% VAT)

    42 997 Ft

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    Product details:

    • Edition number 1
    • Publisher Routledge
    • Date of Publication 1 January 2019

    • ISBN 9780415665599
    • Binding Hardback
    • No. of pages208 pages
    • Size 234x156 mm
    • Language English
    • 0

    Categories

    Short description:

    This book provides a number of different ways of thinking about gender, media and culture by making a connection between the global and the local in order to show how the complexity of young women’s identities in the era of global media culture are constructed and contested within very specific times and spaces in South Korea.

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    Long description:

    During the 1990s, Korea experienced a rapid transformation of its cultural identities as a result of globalisation, so much so that the period is remembered as an age of desire, consumption and globalisation. This rapid social and cultural change has prompted many young women to transform their identities, and in turn has resulted in new forms of social relations, which work to further transform gender identities and open up new spaces for engaging with the construction and contestation of femininities in South Korea.


    This book provides a number of different ways of thinking about gender, media and culture by making a connection between the global and the local in order to show how the complexity of young women’s identities in the era of global media culture are constructed and contested within very specific times and spaces in South Korea. Data collected from interviews with groups of women, along with magazine and newspaper articles, reveal a number of key issues, including the visible transformation of experiences of plastic surgery and the development of a novel concept, the Missy, as a form of new femininities. The book presents a fresh perspective on theorising women’s identities, and is a useful contribution to media and culture studies, postcolonial studies, women and gender studies.

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    Table of Contents:

    1. Introduction  2. New Femininities in the postcolonial context  3. Positioning Project: Recovering women’s voice in East Asia  4. Nether Western Nor Korean: Consuming Plastic Surgery in South Korea  5. Translation of Romantic Love and Marriage  6. Is the "Missy" New Femininity?  7. Conclusion: Women’s Voices and Transformative Identities

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