Why TV Is Not Our Fault by Meehan, Eileen;

Television Programming, Viewers, and Who's Really in Control

Series: Critical Media Studies: Institutions, Politics, and Culture;

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Product details:

Publisher Rowman & Littlefield Publishers
Date of Publication 3 November 2005
Number of Volumes Hardback

ISBN 9780742524859
Binding Hardback
No. of pages160 pages
Size 234x171x17 mm
Weight 358 g
Language English

Short description:

This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are 'responsible' for the existence of shows like Fear Factor and yet another Survivor. In fact, Meehan explains, viewers exert no demand in the market. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, network 'competition,' and organizations that seek more industry accountability. She tells us why TV isn't our fault_and who's really to blame.

Long description:

For more than five decades, we've been told by pundits, commentators, advertisers, scholars, and politicians that television is both a window on the world and a mirror reflecting our culture. We've been led to believe that it shows us the world's events through news programs and, through entertainment programs, reflects the preferences, values, beliefs, and understandings shared by most Americans. We're told that if you don't like what you see on TV, don't blame the industry, blame yourself. This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are 'responsible' for the existence of shows like Fear Factor and yet another Survivor. In fact, Eileen Meehan explains, viewers exert no demand in the market for ratings, advertising slots, program production, or telecasting. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, the misnomer of 'competition' among networks, and organizations that seek more industry accountability. She tells us why TV isn't our fault_and who's really to blame.

Meehan tells it like it is! Television is unmasked in this lively, well-documented, and sharply argued text that will be savored by media students and scholars. Meehan presents a thorough analysis of U.S. television's markets for consumers, ratings, and programs within the context of a transindustrial structure and corporate synergy. Thanks to this critical study, television viewers will be relieved to know that they aren't to blame for what has been called 'a vast wasteland.'