Using Creativity and Data in Marketing – Unlocking Creative Value with Insight and Imagination
Unlocking Creative Value with Insight and Imagination
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25 168 Ft
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Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 September 2025
- ISBN 9781398619272
- Binding Hardback
- No. of pages200 pages
- Size 234x156x14 mm
- Weight 390 g
- Language English 700
Categories
Short description:
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.
MoreLong description:
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns.
Using Creativity and Data in Marketing is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as L'Oreal, Kenvue, Brompton Bikes and Bose. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns.
Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
