Understanding Media Studies
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Product details:
- Publisher OUP Australia & New Zealand
- Date of Publication 21 January 2010
- ISBN 9780195565492
- Binding Paperback
- No. of pages224 pages
- Size 246x190x15 mm
- Weight 444 g
- Language English 0
Categories
Long description:
The mass media and popular culture mediate the world for us by providing the images, information, stories, templates and categories we use to see and understand everything around us. Understanding Media Studies is a lively and thought-provoking text that looks at how and why the field of the media has taken on such a central role in contemporary society and culture. Using an up to date framework and current examples, this book guides students from square one to complex understanding of the key concepts of media analysis.
Focusing on the relations between the media and its audiences and users, the book examines the forms of address, strategies, literacies and practices that characterise those relations. The authors have used recurrent case studies across the chapters to illustrate different concepts, helping students to view forms of media in a number of contexts.
Table of Contents:
History of Media and Technology
Analysing the Media: Theories, Concepts and Techniques
Subjectivity and the Media
the Field of the Media
media Audiences
Media and the Public Sphere
The Media as Spectacle
Networks and Data
Media Literacy and Eceryday Life
