Typophoto
New Typography and the Reinvention of Photography
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Product details:
- Publisher University Of Minnesota Press
- Date of Publication 5 May 2025
- Number of Volumes Paperback
- ISBN 9781517918231
- Binding Paperback
- No. of pages288 pages
- Size 229x178x20 mm
- Weight 594 g
- Language English
- Illustrations 51 black & white illustrations, 44 color plates 777
Categories
Long description:
Unveiling the avant-garde fusion of photography and modern graphic design
The concept Typophoto, the synthesis of photography and typography, was coined by renowned Bauhaus artist and theorist LA?szlO? Moholy-Nagy and played a foundational role in the modernist graphic design movement known as the New Typography. Jessica D. Brier examines how Typophoto was embraced by early graphic designers-a group who ultimately reinvented photography as a tool of modern consumerism.
Typophoto embodied designers? belief in photography as an efficient form of visual communication, merging the material and the visual by abstracting both typographic and photographic form and transmuting photography into graphic material through the halftone process. Uniquely situating 1920s advertising discourse alongside avant-garde theory and significant interwar photographic concepts, Brier positions Typophoto as an analytical framework for considering how photography-as process, image, material, and metaphor-was effectively reconceived through the professionalization of graphic design in Europe and the United States. This was particularly true in Germany, where the capitalist ethos driving the country?s economic recovery bolstered the belief that graphics could create ideal reader-consumers.
Tracing Typophoto from its inception through New Typography?s experiments with the medium, Brier demonstrates how photography was used as a tool for manipulating perception as it became a visual language of modern life.
MoreTable of Contents:
Contents
Introduction: The Photo-Typographer
1. Photographic Language: A Genealogy of Typophoto, 1923?1928
2. The Motivation of Form: Defining Legibility in Perceptual Psychology
3. Typophoto and the New Photomontage, 1928?1933
4. Too Much and Too Little: Photographic Halftones, Bare and Retouched
5. Typophoto and the Professionalization of Graphic Design: Munich Meisterschule fU?r Deutschlands Buchdrucker, 1927?1932
Epilogue: Halftone Effects
Acknowledgments
Notes
Index
More
