The Strategy and Organization of International Business
Series: The Academy of International Business;
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Product details:
- Edition number 1998
- Publisher Palgrave Macmillan UK
- Date of Publication 24 June 1998
- Number of Volumes 1 pieces, Book
- ISBN 9780333674697
- Binding Hardback
- No. of pages272 pages
- Size 235x155 mm
- Weight 589 g
- Language English
- Illustrations XIV, 272 p. 0
Categories
Long description:
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.
MoreTable of Contents:
Introduction; P. Buckley, F. Burton & H. Mirza PART A: ORGANIZATIONAL ISSUES IN INTERNATIONAL BUSINESS Multinational Subsidiary Development in an Integrated Europe; N. Hood & S. Young Strategic Management Interaction between French Multinationals and Subsidiaries in Sub-Saharan Africa; F. Bartels Uncertainty Avoidance in Greece: an Ethnographic Illustration; M. Chapman & C. Antoniou PART B: INTERNATIONAL MARKETING STRATEGY Measuring Market Orientation in an Export Context: Some Preliminary Evidence; J.W. Cadogan & A. Diamantopoulos The European Network of Regional Technology Advisory Centres: Service Provision to the Smaller Firm; E.J. Morgan & N.K. Crawford `Traditional' vs `International' SMEs - a Comparative Appraisal of Purchasing Partnerships; R. Mudambi & C.P. Schrunder PART C: INTERNATIONAL STRATEGIC ALLIANCES The Management of International Strategic Alliances; D.O. Faulkner Reflections on Theoretical Perspectives of International Strategic Alliances; Y. Lu & F. Burton PART D: INTERNATIONAL MANUFACTURING AND TECHNOLOGY STRATEGY International Approaches to Computer-Integrated Manufacturing: Perspectives from Europe, America and Japan; G. Hardaker & P.K. Ahmed Manufacturing Strategy: Providing Support for Agreed Markets; T. Hill, A. Nicholson & R. Westbrook The Value Added Procedure of Scientific Inputs in the Overseas R & D Laboratory: From Recruitment to the Board of Directors, an Inter-Functional Process; M. Papanastassiou & R. Pearce Conclusions: Onwards and Upwards; S. Young
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