The Spirit of Capitalism According to the Michelin Company
Anthropology of an Industrial Myth
Series: Palgrave Studies in Urban Anthropology;
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22 184 Ft
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Product details:
- Edition number 1st ed. 2019
- Publisher Publications de l'Université Jean Monnet
- Date of Publication 1 October 2018
- Number of Volumes 1 pieces, Book
- ISBN 9783319966090
- Binding Hardback
- No. of pages235 pages
- Size 210x148 mm
- Weight 554 g
- Language English
- Illustrations XI, 235 p. 10 illus., 7 illus. in color. Illustrations, black & white 0
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Long description:
The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure.
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