The Impact Of The Zero Marginal Cost Model
Digital Products - Books, Movies, Music, Software and The Shift to A New Hybrid Economy
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Product details:
- Publisher LAP Lambert Academic Publishing
- Date of Publication 1 January 2016
- Number of Volumes Großformatiges Paperback. Klappenbroschur
- ISBN 9783659918780
- Binding Paperback
- No. of pages68 pages
- Size 220x150x4 mm
- Weight 120 g
- Language English 0
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Long description:
This book was inspired by the work of Jeremy Rifkin in his book (The Zero Marginal Cost Society), which led me to investigate more on the impact of this model on various industries in term of revenue, competition, consumer behaviour and how innovation and advanced technology led to a change in the way business transactions used to be and a shift to a new hybrid economy referred to by economists as the collaborative commons.
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