The Business of Digital Publishing by Hall, Frania;

An Introduction to the Digital Book and Journal Industries

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Publisher's listprice GBP 145.00
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69 273 Ft (65 975 Ft + 5% VAT)
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69 273 Ft

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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:

Edition number 2, New edition
Publisher Routledge
Date of Publication 29 April 2022

ISBN 9781138390577
Binding Hardback
No. of pages274 pages
Size 246x174 mm
Weight 453 g
Language English
Illustrations 6 Illustrations, black & white; 6 Line drawings, black & white; 1 Tables, black & white

Short description:

Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.

Long description:

Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences.

The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.