The Business of Data
Commercial Opportunities and Social Challenges in a World Fuelled by Data
Series: Innovation and Technology Horizons;
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 10 July 2020
- ISBN 9781138385665
- Binding Hardback
- No. of pages126 pages
- Size 234x156 mm
- Weight 308 g
- Language English
- Illustrations 3 Illustrations, black & white; 3 Line drawings, black & white 77
Categories
Short description:
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.
MoreLong description:
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.
Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated.
This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.
"Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." — Associate Professor Mika Westerlund, Carleton University
MoreTable of Contents:
1 Introduction 2 Origins of Business Data 3 Data generation and use in the 21st century; The rise of the new data monopolies. 4 Emerging Business Models of Data-Driven Companies 5 Challenges for policy and law makers; Privacy in a world of data. 6 Pervasive Computing and Data Futures 7 Conclusion
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