Television and the Political Image
A Study of the Impact of Television on the 1959 General Election
Series: Routledge Library Editions: Broadcasting;
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 4 June 2025
- ISBN 9781032602820
- Binding Paperback
- No. of pages298 pages
- Size 234x156 mm
- Language English 700
Categories
Short description:
Was the 1959 UK General Election the first television election? Could television be used to create a Party ?image?? Television and the Political Image (1961) provides answers to both these questions.
MoreLong description:
Was the 1959 UK General Election the first television election? Could television be used to create a Party ?image?? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties? policies.
MoreTable of Contents:
1. Election Television ? an Unknown Factor 2. Method 3. Political Images 4. The Nature of the Campaign 5. How the Campaign Reached the Electors 6. Television Electioneering ? the Viewers? Response 7. Changes of Allegiance during the 1959 Campaign 8. Changes in Political Attitudes 9. The Electors? Knowledge of Party Policies and National Issues 10. The Effects of Television and Other Media 11. The Characteristics of the ?Changers? 12. Some Implications 13. Summary of the Findings
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Television and the Political Image: A Study of the Impact of Television on the 1959 General Election
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