Television and New Media Audiences
Series: Oxford Television Studies;
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Product details:
- Publisher OUP Oxford
- Date of Publication 17 December 1998
- ISBN 9780198711421
- Binding Hardback
- No. of pages168 pages
- Size 242x161x16 mm
- Weight 417 g
- Language English
- Illustrations 8 halftones 0
Categories
Short description:
Why is talk about television forbidden at some schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Through case studies, Ellen Seiter explains what audience research tells us about gender, class, and the significance of television and computers at home and in the workplace.
MoreLong description:
Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms.
Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.
Table of Contents:
Introduction
Qualitative Audience Research
Feminist Methods: The Parent's Support Group
Lay Theories of Media Effects: Power Rangers at Preschool
Conflict Over TV amongst Fundamentalist Christians
Television and the Internet
Conclusion
Bibliography
