Technology and Strategy
Conceptual Models and Diagnostics
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93 161 Ft (88 725 Ft + 5% VAT)
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93 161 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP USA
- Date of Publication 1 December 1994
- ISBN 9780195079494
- Binding Hardback
- No. of pages304 pages
- Size 242x160x19 mm
- Weight 558 g
- Language English
- Illustrations line illustrations, tables 0
Categories
Short description:
A comprehensive book on the management of technology. Relates the strategy of developing new technologies to a firm's overall strategic plan.
MoreLong description:
Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R&D executives, and manufacturers.
Technology and Strategy is one of those rare books that operates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations.
