Survey Research by Telephone
Series: SAGE Library of Social Research; 150;
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Product details:
- Edition number 1
- Publisher SAGE Publications, Inc
- Date of Publication 15 September 1989
- ISBN 9780803929852
- Binding Paperback
- No. of pages296 pages
- Size 215x139 mm
- Language English 0
Categories
Short description:
The telephone survey is now the dominant survey technique. When the first edition of this volume was published, many researchers were making the transition from mail to face-to-face interviewing to telephone surveys. However, much material from the first edition remains applicable today. Additional material in this second edition includes a summary of changes in telephone surveys that have occurred during the last five years. The author also analyzes the comparative advantages and disadvantages of mail, face-to-face and telephone surveys, and discusses the legal and ethical dilemmas raised by technological and methodological developments in telephone survey research.
MoreLong description:
The telephone survey is now the dominant survey technique. When the first edition of this volume was published, many researchers were making the transition from mail to face-to-face interviewing to telephone surveys. However, much material from the first edition remains applicable today. Additional material in this second edition includes a summary of changes in telephone surveys that have occurred during the last five years. The author also analyzes the comparative advantages and disadvantages of mail, face-to-face and telephone surveys, and discusses the legal and ethical dilemmas raised by technological and methodological developments in telephone survey research.
MoreTable of Contents:
Introduction
Comparing Survey Methods
Sampling
Issues in Questionnaire Design and Question Writing
Administration
Final Considerations and the Future
Survey Research by Telephone
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