Strategic Management
Fundamental Concepts for Decision Making and Strategy Execution
Series: Classroom Companion: Business;
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57 687 Ft (54 940 Ft + 5% VAT)
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Product details:
- Edition number 2024
- Publisher Springer International Publishing
- Date of Publication 12 May 2024
- Number of Volumes 1 pieces, Book
- ISBN 9783031556685
- Binding Hardback
- No. of pages422 pages
- Size 235x155 mm
- Language English
- Illustrations XXVIII, 422 p. 40 illus. Illustrations, black & white 561
Categories
Long description:
This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational and competitive strategies and provides a panoramic view of the changing corporate environment. The author draws on insights from various typical functional courses, such as marketing, finance, and accounting, to help students understand how top executives and managers make the strategic decisions that drive successful businesses.
Students learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. The book features learning objectives, glossaries, and real cases related to the content of each chapter. The book also features discussions on the execution and evaluation of organizational performance; environment,social, and governance (ESG); and decision and risk analysis. This book is useful for upper undergraduate and graduate level courses in strategic planning and management, business administration, decision making, and business strategy.
MoreTable of Contents:
Part One - Business Landscape: Introductory Economics.- Managerial Economics.- Part Two - Strategic Concepts: General Management
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