Sports Marketing
Fundamentals - Strategies - Instruments
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22 184 Ft (21 128 Ft + 5% VAT)
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22 184 Ft
Availability
printed on demand
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1st ed. 2023
- Publisher Springer Fachmedien Wiesbaden
- Date of Publication 25 September 2022
- Number of Volumes 1 pieces, Book
- ISBN 9783658391218
- Binding Paperback
- No. of pages85 pages
- Size 240x168 mm
- Weight 220 g
- Language English
- Illustrations X, 85 p. 41 illus., 40 illus. in color. Illustrations, black & white 298
Categories
Long description:
"
This book provides the basic knowledge (""basics"") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.
In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).
The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.
The content
- Sports marketing at the centre of different markets
- Basics of sports marketing
- Performance aspects in sports marketing
- Prices and contracts in sports marketing
- Communication issues in sports marketing
- Distribution channels in sports marketing
- Perspectives of sport - opportunities and risks in sports marketing
This book provides the basic knowledge (""basics"") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.
In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).
The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.
The content
- Sports marketing at the centre of different markets
- Basics of sports marketing
- Performance aspects in sports marketing
- Prices and contracts in sports marketing
- Communication issues in sports marketing
- Distribution channels in sports marketing
- Perspectives of sport - opportunities and risks in sports marketing
Table of Contents:
Sports marketing at the centre of different markets.- Basics of sports marketing.- Performance aspects in sports marketing.- Prices and contracts in sports marketing.- Communication topics in sports marketing.- Distribution channels in sports marketing.- Perspectives of sport - Opportunities and risks in sports marketing.
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