Sport, Advertising and Global Promotional Culture
Series: Routledge Research in Sport, Culture and Society;
- Publisher's listprice GBP 105.00
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50 163 Ft (47 775 Ft + 5% VAT)
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- Discounted price 45 147 Ft (42 998 Ft + 5% VAT)
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50 163 Ft
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 1 January 2023
- ISBN 9781138940994
- Binding Hardback
- No. of pages pages
- Language English 0
Categories
Long description:
This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think, act and live as consumers rather than as citizens. Consequently, we are engaged in an unsustainable pursuit of happiness through consumption which is not only changing our sense of identity but is impacting on our very existence. Real case studies are used to illustrate how corporations and advertising agencies are now excavating culture to find new, sacred and often shocking themes in order to attract our attention amidst the noise and imagery that clutters our cultural and sporting landscapes.
MoreTable of Contents:
1. Introduction: The matrix of sport, advertising and promotional culture 2. Advertising, Subjectivities and Identity 3. Sport Celebrities and Promotional Culture 4. Sport, Advertising and Femininity 5. Mediating and Marketing Masculinity: Sport, beer and advertising 6. Consuming ?the Other?: Sport advertising and indigenous culture 7. Globalisation and Corporate Nationalism and Promotional Culture 8. Screening (Commercial) Violence: The production, representation and regulation of global sport advertising 9. Stealing Innocence: The corporatisation of childhood sporting consumption 10. Dawn of the Living Dead: Sport advertising, memory and the politics of the ceased to be 11. Sport Mega-Events and the Politics of Promotional Culture 12. Sport, Culture and Advertising in the Digital Era 13. Conclusion
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Sport, Advertising and Global Promotional Culture
50 163 HUF
45 147 HUF
