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  • Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

    Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by DeVincentis, John; Rackham, Neil;

    Series: MARKETING/SALES/ADV & PROMO;

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      • Publisher's listprice GBP 37.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        18 149 Ft (17 285 Ft + 5% VAT)
      • Discount 10% (cc. 1 815 Ft off)
      • Discounted price 16 334 Ft (15 557 Ft + 5% VAT)

    18 149 Ft

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    Availability

    printed on demand

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    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher McGraw Hill
    • Date of Publication 16 March 1999

    • ISBN 9780071342537
    • Binding Hardback
    • No. of pages320 pages
    • Size 233x152x33 mm
    • Weight 598 g
    • Language English
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    Short description:

    Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.

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    Long description:

    Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.

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    Table of Contents:

    The New Selling: From Communicating Value to Creating Value.

    The New Purchasing World: How Value is Reshaping Purchasing Decisions.

    Responding to the New Buying Reality: The Three Emerging Selling Modes.

    The New Transactional Selling: From Fat and Happy to Lean and Mean.

    The New Consultative Selling: From Rock Stars to Institutional Value.

    The New Enterprise Selling: From Large Sales to Deep Relationships.

    Sales Process: Light in the Long Dark Tunnel.

    Rethinking Channels to Create and Capture Value.

    Changing the Sales Force.

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