Retail Marketing in the Modern Age
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Product details:
- Edition number 2
- Publisher Routledge
- Date of Publication 3 August 2026
- ISBN 9781041336662
- Binding Paperback
- No. of pages532 pages
- Size 234x156 mm
- Language English
- Illustrations 34 Illustrations, black & white; 34 Halftones, black & white; 5 Tables, black & white 700
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Short description:
Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evolving business environment.
MoreLong description:
Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology, is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.
Focusing on emerging trends, the book explores new formats and business models, with emphasis on omnichannel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest practical insights on human resource management, managing luxury brands, building curated private label brands, mall operations, location strategies, public relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.
Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.
MoreTable of Contents:
List of Figures ix List of Tables xi Preface xii Acknowledgment xv 1 Fundamentals of Modern Retailing 1
2 Retail Formats 33 3 Modern Retailing: Emerging Formats and Business Models 95 4 Strategic Brand Management 111 5 Merchandise Management 167 6 Private Label Brands 218 7 Pricing in Retail: Strategies, Tactics, and Techniques 233 8 The People Factor: Human Resource Management in Retail 264 9 Location Strategy 305 10 Store Ambiance and Visual Merchandising 332 11 Metrics of Store Performance 408 12 Customer Relationship Management and Patronage Loyalty 432 13 Mall Management 454 14 The Indian Market Scenario 476 References 497 Index 514
