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13 309 Ft
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Product details:
- Edition number 2024
- Publisher Springer Fachmedien Wiesbaden
- Date of Publication 6 November 2024
- Number of Volumes 1 pieces, Book
- ISBN 9783658455866
- Binding Paperback
- No. of pages164 pages
- Size 210x148 mm
- Language English
- Illustrations XIV, 164 p. 36 illus. With Translation from the German language edition: “Produktrückrufmanagement” by Sascha Raithel et al., © Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer N 610
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Long description:
Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.
Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.
This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects.
This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.
MoreTable of Contents:
1. The imperative of product recall management.- 2. Characteristics of product recalls.- 3. Performance implications of product recalls.- 4. The roles of different stakeholder groups.- 5. The product recall management cycle.- 6. Industry differences.- 7. Spillover effect.-8. Conclusion: Top10 key takeaways and outlook on future challenges.
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