Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science;
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Product details:
- Edition number Softcover reprint of the original 1st ed. 2015
- Publisher The Academy of Marketing Science
- Date of Publication 22 October 2016
- Number of Volumes 1 pieces, Previously published in hardcover
- ISBN 9783319366951
- Binding Paperback
- See also 9783319131580
- No. of pages681 pages
- Size 279x210 mm
- Weight 17204 g
- Language English
- Illustrations XXXVI, 681 p. 0
Categories
Long description:
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
MoreTable of Contents:
Consumer Behavior.- Business-to-Business Marketing.- International Marketing.- Retailing.- Personal Selling and Sales Management.- Research Methodology.- Services Marketing.- Promotion Management.- Product and Price Management.- Marketing Education.- Strategic Planning.- Marketing and Law.- Logistics and Marketing Science.- Marketing Information Systems.- European Contributions to Marketing Thought.
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