Polling to Govern by Heith, Diane J.;

Public Opinion and Presidential Leadership

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Product details:

Edition number 1
Publisher Stanford University Press
Date of Publication 30 October 2003
Number of Volumes Print PDF

ISBN 9780804748483
Binding Hardback
See also 9780804748490
No. of pages216 pages
Size 229x152 mm
Weight 431 g
Language English
Illustrations 18 tables, 4 figures

Long description:

Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a ""permanent campaign"" has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership?

Diane J. Heith examines the polling practices of six presidential administrations—those of Nixon, Ford, Carter, Reagan, Bush, and Clinton—dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.

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