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  • Observing the User Experience: A Practitioner's Guide to User Research

    Observing the User Experience by Goodman, Elizabeth; Kuniavsky, Mike;

    A Practitioner's Guide to User Research

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice EUR 55.95
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        23 205 Ft (22 100 Ft + 5% VAT)
      • Discount 10% (cc. 2 321 Ft off)
      • Discounted price 20 885 Ft (19 890 Ft + 5% VAT)

    23 205 Ft

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    Product details:

    • Edition number 3
    • Publisher Elsevier Science
    • Date of Publication 1 January 2026

    • ISBN 9780128155691
    • Binding Paperback
    • No. of pages640 pages
    • Size 234x190 mm
    • Language English
    • 700

    Categories

    Long description:

    Observing the User Experience: A Practitioner's Guide to User Research, Third Edition helps readers bridge the gap to understand what users want and need from their product. Filled with real-world experience and a wealth of practical information, the book presents a complete toolbox of techniques to help designers, developers, and other stakeholders see through the eyes of their users. Sections discuss the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products and present techniques for understanding people’s needs, desires, and abilities, providing a basis for developing better products, whether Web, software, or mobile-based.

    Final chapters explain the communication and application of research results.

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    Table of Contents:

    PART I: Why Research Is Good and How It Fits into Product Development
    1. Introduction
    2. Do a Usability Test Now!
    3. Balancing Needs through Iterative Development

    PART II: User Experience Research Techniques
    4. Research Planning
    5. Competitive Research
    6. Universal Tools: Recruiting and Interviewing
    7. Focus Groups
    8. More Than Words: Object-Based Techniques
    9. Field Visits: Learning from Observation
    10. Diary Studies
    11. Usability Tests
    12. Surveys
    13. Global and Cross-Cultural Research
    14. Others' Hard Work: Published Information and Consultants
    15. Analyzing Qualitative Data
    16. Automatically Gathered Information: Usage Data and Customer Feedback

    PART III: Communicating Results
    17. Research into Action: Representing Insights as Deliverables
    18. Reports, Presentations, and Workshops
    19. Creating a User-Centered Corporate Culture

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