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  • Media, Masculinities, and the Machine: F1, Transformers, and Fantasizing Technology at its Limits

    Media, Masculinities, and the Machine by Fleming, Dan; Sturm, Damion;

    F1, Transformers, and Fantasizing Technology at its Limits

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      • Publisher's listprice GBP 150.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        71 662 Ft (68 250 Ft + 5% VAT)
      • Discount 20% (cc. 14 332 Ft off)
      • Discounted price 57 330 Ft (54 600 Ft + 5% VAT)

    71 662 Ft

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    Product details:

    • Publisher Continuum
    • Date of Publication 30 June 2011
    • Number of Volumes Hardback

    • ISBN 9781441115546
    • Binding Hardback
    • No. of pages248 pages
    • Size 228x152 mm
    • Weight 519 g
    • Language English
    • Illustrations 5 illus
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    Long description:

    Media, Masculinities, and the Machine identifies a distinctive phenomenon in today's media culture - the contemporary male fantasy of 'suiting up' and pushing technology to its limits. The authors deconstruct this fantasy using two in-depth studies from American, British and global media: the social imagining of hi-tech in the long-running Transformers franchise and global Formula One motorsport, with links to numerous other areas of contemporary culture. By drawing on non-representational theory and the latest theories of affect while employing the method of autoethnography to explore what boys and men 'want' and say, the book offers a timely contribution to our understanding of contemporary cultural attachments. The book provides informative accounts of two instances united by their apparent gender focus and by their interest in ways of imagining high-tech. Tracking their theme through TV, cinema, toys, magazines, merchandising, and the culture of the gadget, the authors raise important questions about mediated masculinities today and propose a new theoretical framework for uncovering what is going on.

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    Table of Contents:

    Foreword
    Chapter 1: The Android Imaginaire (Jacques, Move Your Body)
    Chapter 2: Intensities and Affective Labor
    Chapter 3: The Scene of Autoaffection
    Chapter 4: Containment 1: the Strategy-Intensity Field
    Chapter 5: Containment 2: the Companionship of Things
    Chapter 6: Containment 3: Boys' Toys
    Chapter 7: Masculinities, Vitality and the Machine
    Afterwords
    Glossary
    Bibliography
    Index

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