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  • Media and Society
      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 66.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        32 004 Ft (30 480 Ft + 5% VAT)
      • Discount 10% (cc. 3 200 Ft off)
      • Discounted price 28 804 Ft (27 432 Ft + 5% VAT)

    32 004 Ft

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    Product details:

    • Edition number 6
    • Publisher OUP Australia & New Zealand
    • Date of Publication 27 October 2016

    • ISBN 9780195597240
    • Binding Paperback
    • No. of pages560 pages
    • Size 249x205x24 mm
    • Weight 1002 g
    • Language English
    • 0

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    Short description:

    Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other.

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    Long description:

    Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other. The book analyses representations of the world found in films, television, advertisements, news and online to understand the impact of the media in the contemporary world. The sixth edition explores several themes throughout the text, including the contradictory nature of the media and the psychological concerns of the media, to provide clear explanations of complex theories and ideas.

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    Table of Contents:

    Part 1 Getting Ready: The Media
    Defining the Media
    Media Studies
    What Do the Media Do to Us? Media and Society
    What's in a Name? Language and the Social Construction of Reality
    Mediation and Representation
    Texts, Meanings and Audiences
    New Media and Technological Development
    Part 2 Pictures: Semiotic Analysis
    Semiology
    Reading Images and Advertisements
    Model Essay: Semiotic Analysis of an Advertisement
    Part 3 Making Sense: Discourse, Ideology and Hegemony
    Discourse and Ideology
    Dominant Ideology and Hegemony
    Culture Jamming and Counter-hegemony
    Part 4 Stories: Approaches for Narrative Analysis
    Genres, Codes and Conventions
    The Language of Film: American Beauty
    Narrative Structure and Binary Oppositions
    Digital Television and Interactive Narratives
    Documentary and Reality TV
    Why Stories?
    Part 5 Media and Identity: Representation, Impact and Influence
    Feminism, Post-feminism and Ideology of Femininity
    Ideologies and Discourses of Masculinity
    Ethnicity, Ideology and the Media
    Stars and Celebrities
    Part 6: But They Keep Moving the Posts: Postmodern and Global Perspectives
    Postmodernism
    Globalisation

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