Marketing Strategies in the Digital Age
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65 142 Ft (62 040 Ft + 5% VAT)
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65 142 Ft
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Product details:
- Publisher Society Publishing
- Date of Publication 30 September 2025
- ISBN 9781779564085
- Binding Hardback
- No. of pages405 pages
- Size 229x152 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Navigate the evolving world of digital marketing where social media, content creation, influencer strategies, and data analytics come together to engage modern consumers. Uncover real campaign successes and emerging trends that offer actionable insights for professionals and students seeking online impact.
MoreLong description:
This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.
MoreTable of Contents:
- Chapter 1 Marketing Environment in the Digital Transformation
- Chapter 2 Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing
- Chapter 3 Digital Profiling and Recognition of Consumers
- Chapter 4 Coverage and Arrival of Digital Information
- Chapter 5 Establishing a Basis for Continuous Relationship
- Chapter 6 Making Deals and Profits in Digital Marketing
- Chapter 7 Big Data Marketing Platforms
- Chapter 8 Content Strategy of Digital Marketing
- Chapter 9 Organizational Platform for Digital Marketing
