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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 29 July 2010
- ISBN 9780123849090
- Binding Hardback
- No. of pages186 pages
- Size 229x152 mm
- Weight 500 g
- Language English 0
Categories
Short description:
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
MoreLong description:
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
MoreTable of Contents:
1. Small Island Developing States: Issues and Prospects 2. Strategic Destination Marketing: The Key to a Competitive Advantage 3. Rebranding Norfolk Island – Is it Enough to Rebuild Visitor Numbers? 4. British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach 5. Market Positioning: The Case of Barbados 6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus 7. E-Marketing: An Evaluation of Tobago’s Official Tourism Website 8. Strategic Destination Marketing, Nagigi style: Olivia’s Homestay in Fiji 9. Tourism, Destination Imaging and the ‘New’ Paradigm: Rebranding Paradise in the Hawai‘ian Islands 10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember 11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean 12. Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations 13. The Competitive Island Destination
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