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  • Marginal Fashion Publishing: Tactics, Practices, Market Forces

    Marginal Fashion Publishing by Gardner, Laura;

    Tactics, Practices, Market Forces

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    40 608 Ft

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    Product details:

    • Publisher Bloomsbury Publishing (UK)
    • Date of Publication 19 February 2026
    • Number of Volumes Hardback

    • ISBN 9781350303218
    • Binding Hardback
    • No. of pages296 pages
    • Size 234x160x26 mm
    • Weight 860 g
    • Language English
    • Illustrations 56 bw and 86 color illus
    • 700

    Categories

    Long description:

    Surveying the dynamic and collaborative activity of marginal fashion publishers of the 1990s onwards for the first time, Laura Gardner explores artistic and critical publishing at the fringes of the commercial system and their impact on the discourse and practice of fashion.

    Putting these marginal practices at the centre of a discussion on fashion media, she explores their techniques, including makeshift production, parasitic economies, mirror forms, quasi-archives, pseudonymic writing, immaterial and fictional garments.

    With a focus on artists' publishing and discourse on publishing in other creative fields, these projects and their radical approaches to production, content and dissemination, are examined in depth. Drawing on interviews and reproductions, this book puts forward fashion's history and active practice of experimental, performative and counter-cultural publishing, making the case that these projects - despite restrictions of scale, funding and geography - can critique, experiment with, and altogether reimagine the fashion system.

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    Table of Contents:

    Acknowledgements
    Introduction

    Section A: Field-Discipline Tactics
    Chapter 1. Contradiction: Made in USA (1999-2001) and point d'ironie (1997-)
    Chapter 2. Self-production: American Manufacturing lookbooks (1999-2000), FashionFashion (2002-2006), Susan Cianciolo zines (various dates), F de C Reader (2012-2016) and Rock and Rose (2012-2015)
    Chapter 3. Critique: Vestoj (2009-), Viscose (2021-), Dune (2021-), Wear (2008-2012) and Press & Fold (2018-)

    Section B. Form-Format Tactics
    Chapter 4. Republication: Monument (2018-) and Mode and Mode (2018-)
    Chapter 5. Reenactment and Effacement: A March Issue (2018)
    Chapter 6. Publishing a Garment: Booklook (2022-), Our Rags Magazine (2022-) and 'The Wizard of Jeanz' (2000)

    Section C: Economic-Aesthetic Tactics
    Chapter 7. Substitution: Keupr/van Bentm's Friction Parade 1999 (1999)
    Chapter 8. Demystification: Peter Jensen's Jeannette (2017)
    Chapter 9. Parasitism: BLESS' Lookbook Collaboration Project (2004-)

    Conclusion
    Colour section
    Index of Marginal fashion publishers
    Select bibliography
    Index

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