Magnitude Scaling
Quantitative Measurement of Opinions
Series: Quantitative Applications in the Social Sciences; 25;
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Product details:
- Edition number 1
- Publisher SAGE Publications, Inc
- Date of Publication 24 November 1981
- ISBN 9780803917477
- Binding Paperback
- No. of pages88 pages
- Size 215x139 mm
- Language English 90
Categories
Short description:
'The book is a good introduction, with practical examples and suggestions as to log-log plotting. There is even a footnote reminding one of the basic arithmetic of logarithms! There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode. In all a valuable informative addition to an important series.' -- Quantitative Sociology Newsletter
MoreLong description:
Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.
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