Integrated Business Innovation by Pandiarajan, Vijay;

Short description:

Integrated Business Innovation shows how organizations can move beyond the buzz of Artificial Intelligence, particularly Generative AI, and apply it thoughtfully to solve real-world business problems, by integrating the principles of Design Thinking with AI capabilities.

Long description:

Integrated Business Innovation shows how organizations can move beyond the buzz of artificial intelligence, particularly generative AI, and apply it thoughtfully to solve real-world business problems. While tools like ChatGPT and other large language models offer accessible and intuitive power, many companies struggle to extract lasting value because they fail to clearly define the problems they are trying to solve. This book addresses that gap by integrating the principles of design thinking with AI and other fourth industrial age technology capabilities, offering a structured approach to identifying business challenges and developing innovative, customer-centered solutions. 

Across 12 chapters, the book blends foundational insights with applications across industries such as healthcare, manufacturing, retail, government, and education. With a wide array of illustrative mini cases woven throughout the book including five expanded case studies in Part III, readers will learn how to recognize strategic opportunities, navigate implementation challenges, and unlock measurable business impact using AI. 

This book is a vital new resource for undergraduates, postgraduates, and professionals on executive education courses and will also appeal to leaders, practitioners, and consultants, equipping readers with the mindset and methods needed to innovate with purpose in an era of intelligent systems. 

“Combines strategic clarity with design depth. It equips leaders to innovate not just fast, but smart with empathy, technology, and evidence.” Dr. Feng Zhu, Professor, Technology and Operations Management, Harvard Business School 

“An Invention can be an Innovation if it creates recognizable Value.  Likewise, a key engine of Value creation is Innovation.  With his book Strategic Integrated Innovation, Vijay lays out a methodology for Innovation for everyone.” Marty Curran, Retired Innovation Officer, Corning Incorporated 

“There are plenty of books on AI, but few others if any that put that technology in the broader context of tech-enabled innovation, and that focus primarily on AI's transformational impact on key industries. Those foci make Pandiarajan’s book uniquely valuable.” Dr. Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of All In on AI, The AI Advantage, and Working with AI 

"Bringing clarity to the buzz around AI, this book connects emerging technologies with human-centered design. It guides innovators across sectors to identify problems worth solving—and solve them with lasting business impact." Kathy Fish, Recently Retired Chief Research, Development and Innovation Officer, Procter & Gamble

Table of Contents:

Part 1 Innovation, Design Thinking, 4th Industrial Revolution Technologies and An Integrated Framework - MAGIC-B©  1. Introduction 2. Business Innovation and Models  3. Design Thinking Methods  4. The Fourth Industrial Age Revolution  5. Artificial Intelligence – Evolution  6. Integrated Innovation Framework – Design Thinking /4IR  Part 2 Technology Enabled Business Innovations in Select Industry Verticals  7. Artificial Intelligence Value Impact in Health Care 8. Artificial Intelligence Value Impact in Manufacturing 9. Artificial Intelligence Value Impact in Retail 10. Artificial Intelligence Value Impact in Service Industry 11. Artificial Intelligence Value Impact in Government 12. Artificial Intelligence Value Impact in Education Part 3 Design Thinking + 4IR Integrated Case Studies  Case Study 1 - Bringing AI to Aisles - A Design Thinking Approach to Optimize Grocery Shopping  Case Study 2 - Design Thinking with 4IR for Manufacturing  Case Study 3 – SleepWell – Sleep Apnea Design Thinking Solution    Case Study 4 - Generative AI Application Personal Assistant Functional Design for On-demand Healthcare Services  Case Study 5 - Michigan Air Coolers - AI Tools Enabled Solution Development