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  • Intangible Asset Gap in Global Competitiveness: Mapping and Responding to the New Economy

    Intangible Asset Gap in Global Competitiveness by Ullberg, Eskil; Edvinsson, Leif; Yeh-Yun Lin, Carol;

    Mapping and Responding to the New Economy

    Series: SpringerBriefs in Business;

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      • Publisher's listprice EUR 53.49
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        22 184 Ft (21 128 Ft + 5% VAT)
      • Discount 20% (cc. 4 437 Ft off)
      • Discounted price 17 748 Ft (16 902 Ft + 5% VAT)

    22 184 Ft

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    Product details:

    • Edition number 1st ed. 2021
    • Publisher Springer International Publishing
    • Date of Publication 1 December 2020
    • Number of Volumes 1 pieces, Book

    • ISBN 9783030556655
    • Binding Paperback
    • No. of pages102 pages
    • Size 235x155 mm
    • Weight 454 g
    • Language English
    • Illustrations XXI, 102 p.
    • 117

    Categories

    Long description:

    This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth. The authors particularly focus on Sweden and other Nordic countries to analyse the IA gap using a systematized “IA metrics” approach. They also discuss the incentives needed for strategic investments into useful IA to gain national competitiveness from an economic, social and environmental policy perspective.

    The authors contend that despite the increasing importance of IA and intellectual capital (IC) in the economy, the current discussion has only been centered on intellectual property, which is one of the more prominent forms of intangibles. As this book demonstrates, IC and IA encompass wider dimensions of human, process, market, and renewal capital, among others. Featuring real case examples from Spotify, Minecraft and Izettle, this book offers a strategy for the resurrection of competitive advantage in the globalized economy and the advancement of some key United Nations Sustainable Development Goals (SDGs).

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    Table of Contents:

    Chapter 1. Introduction.- Chapter 2. IC and long-term wealth creation - a national level perspective.- Chapter 3. IC & IA mapping enterprise level.- Chapter 4. Policy implications.- Chapter 5. Discussions of further dimensions.- Chapter 6. Strategic initiatives.- Chapter 7. Postscript.

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