- Publisher's listprice GBP 7.99
-
3 607 Ft (3 435 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 361 Ft off)
- Discounted price 3 246 Ft (3 092 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
3 607 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP Oxford
- Date of Publication 25 March 2010
- ISBN 9780199568901
- Binding Paperback
- No. of pages162 pages
- Size 174x115x10 mm
- Weight 156 g
- Language English
- Illustrations 15 black and white halftones 0
Categories
Short description:
What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
MoreLong description:
What is innovation? How is innovation used in business? How can we use it to succeed?
Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue.
Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation.
This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress.
Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Despite the difference in surnames, Mark Dodgson and I are brothers. I have known him and his faults all his life. How he wrote a book like this with David Gann I have no idea, but here it is, and a very good book too.
It tells a fascinating story, and one of growing importance. The ability to innovate is both expected and valued in the worlds of science and the arts: here we read about its importance in the field of business, and about how vastly our lives have changed and continue to change because of the innovative talents of individuals, and the innovation strategies of forward-thinking companies. There is a great deal here to fascinate not only those who are professionally engaged in business, but
everyone who takes an intelligent interest in how our world is managed.
Table of Contents:
Prologue
Josiah Wedgwood: The world's greatest entrepreneur
Joseph Schumpeter's gales of creative destruction
London's wobbly bridge: learning from failure
Stephanie Kwolek's new polymer: from labs to riches
Thomas Edison's organizational genius
A smarter planet?
Further Reading
