Human vs ChatGPT ? Language of Advertising in Beauty Products Advertisements
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24 793 Ft
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Product details:
- Edition number 1
- Publisher CRC Press
- Date of Publication 21 November 2024
- ISBN 9781032934136
- Binding Hardback
- No. of pages148 pages
- Size 216x138 mm
- Weight 430 g
- Language English 664
Categories
Short description:
The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.
MoreLong description:
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence?s use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.
MoreTable of Contents:
Introduction. 1. Advertisement ? The Scope of the Term. 2. Linguistic Features Used in Advertising Language. 3. AI in Management. 4. The Analysis of Seleced Beauty Products Advertisements. Conclusions. Summary. References.
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