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    How Organizations Develop Activists: Civic Associations and Leadership in the 21st Century

    How Organizations Develop Activists by Han, Hahrie;

    Civic Associations and Leadership in the 21st Century

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      • Publisher's listprice GBP 147.50
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        66 596 Ft (63 425 Ft + 5% VAT)
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    66 596 Ft

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    Product details:

    • Publisher OUP USA
    • Date of Publication 21 August 2014

    • ISBN 9780199336760
    • Binding Hardback
    • No. of pages250 pages
    • Size 160x239x17 mm
    • Weight 499 g
    • Language English
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    Short description:

    Why are some civic associations better than others at getting-and keeping-people involved in activism? Using in-person observations, surveys, and field experiments, this book compares and describes contemporary models for engaging activists to show the effectiveness of one that combine political activism with transformative personal and collective growth.

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    Long description:

    Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others?

    Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement.

    This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action.

    For all the scholarship on social movements and civic associations, surprisingly little research has focused on the issue of organizational effectiveness. Han's book should go a long way toward filling this gap. Using a mix of comparative case analysis and field experiments, the author offers an empirically rich, analytically compelling account of why some associations succeed in mobilizing effective collective action, while so many others fail- often spectacularly - to do so. This book deserves the widest possible audience in political science, sociology and, most importantly, among those who aspire to successful grass roots activism.

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    Table of Contents:

    List of Tables and Figures
    Acknowledgements
    Chapter 1 Introduction
    Chapter 2 Setting Up the Comparative Case Studies
    Chapter 3 Choosing Strategies for Building Power
    Chapter 4 Prospecting for Activists
    Chapter 5 Developing Leaders
    Chapter 6 Conclusion
    Appendix A: Methods
    Works Cited
    Notes
    Index

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