From Supply and Demand to Numbers, Networks, and Narratives
Confronting the Commodification of Specialty Coffee Producers
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Product details:
- Publisher OUP Oxford
- Date of Publication 2 July 2026
- ISBN 9780198871460
- Binding Hardback
- No. of pages224 pages
- Size 234x156 mm
- Language English 700
Categories
Short description:
This book poses important questions for economic sociologists.
MoreLong description:
This book poses an important question for economic sociologists: as expanding specialty coffee markets call for higher-quality coffees produced and transacted in certain ways, why is there not a widespread expectation that the producers who grow these differentiated coffees should receive prices that are commensurate with the economic value they create? Moving past an overly simple economics, Roberts does not accept that problematic specialty coffee pricing is the direct result of ongoing problems with global supply and demand. The real problems are that the people who grow differentiated specialty coffees do not have access to relevant price information and that they have outdated market connections. These numbers and networks problems are exacerbated by a more fundamental problem. Conversations about the value of green specialty coffees remain rooted in an outdated pricing narrative that features global scarcity rather than quality-based differentiation.
Roberts outlines a mosaic of promising market interventions that address the numbers and networks problems before explaining why the outdated pricing narrative is so difficult to change. He concludes by offering specific motivations for researchers to explore valuation and pricing in specialty coffee markets. As economists, sociologists, and especially economic sociologists take the coffee industry more seriously, they will turn untrodden research pathways into action-oriented ideas that will transform the global coffee industry by changing how people think and talk about them.
Table of Contents:
Introduction
A History of Green Coffee Pricing
A Disconnect Between Retail and Green Specialty Coffee Pricing
Writing about Green Coffee Prices
The Economic Sociology of Specialty Coffee Pricing
Fair Trade and the Cup of Excellence
A Mosaic of Coffee Market Interventions
Articulating Possible Paths Forward
Postscript
