Freedom from Advertising – E. W. Scripps`s Chicago Experiment
E. W. Scripps's Chicago Experiment
Series: The History of Media and Communication;
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Product details:
- Publisher MO – University of Illinois Press
- Date of Publication 18 January 2007
- Number of Volumes Hardback
- ISBN 9780252031151
- Binding Hardback
- No. of pages208 pages
- Size 229x152x15 mm
- Weight 380 g
- Language English
- Illustrations 10 photographs 0
Categories
Long description:
Disgusted by publishers and editors who refused to cover important stories for fear of offending advertisers, the press baron E. W. Scripps rejected conventional wisdom and set out to prove that an ad-free newspaper could be profitable entirely on circulation. Duane C. S. Stoltzfus details the history of Scripps’s innovative 1911 experiment, which began in Chicago amid great secrecy. The tabloid-sized newspaper was called the Day Book, and at a penny a copy, it aimed for a working-class market, crusading for higher wages, more unions, safer factories, lower streetcar fares, and women’s right to vote. It also tackled the important stories ignored by most other dailies, like the labor conflicts that shook Chicago in 1912.
Though the Day Book’s financial losses steadily declined over the years, it never became profitable, and publication ended in 1917. Nevertheless, Stoltzfus explains that the Day Book served as an important ally of workers, a keen watchdog on advertisers, and it redefined news by providing an example of a paper that treated its readers first as citizens with rights rather than simply as consumers.
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