Festival and Special Event Management
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11 442 Ft
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Product details:
- Publisher John Wiley & Sons
- Date of Publication 19 February 1999
- ISBN 9780471339342
- Binding Paperback
- No. of pages312 pages
- Size 245x180x18 mm
- Weight 550 g
- Language English 0
Categories
Short description:
"Real world," practical industry case studies in each chapter, including the Sydney 2000 Olympics, written by organizing members of festival and event committees. A chapter on event staging and logistics presenting material not usually located in event management books.
MoreLong description:
"Real world," practical industry case studies in each chapter, including the Sydney 2000 Olympics, written by organizing members of festival and event committees. A chapter on event staging and logistics presenting material not usually located in event management books. Discussion of the interrelationship of leadership, motivation and the success of an event. Outline of the importance of marketing and promotion on an event lifecycle. Discussion of risk management and the legal framework of events. Coverage of control mechanisms in event management.
MoreTable of Contents:
EVENT CREATION AND DEVELOPMENT.
What are Special Events?
The Impacts of Special Events.
Conceptualising the Event.
EVENT MARKETING AND MANAGEMENT.
The Planning Function.
Leadership and Human Resources.
The Marketing of Events.
EVENT ADMINISTRATION.
Sponsorship of Events.
Control and Budgets.
Legal and Risk Management.
EVENT COORDINATION.
Logistics.
Staging Events.
Evaluation and Reporting.
Index.
More
