Exhibit Marketing and Trade Show Intelligence
Successful Boothmanship and Booth Design
Series: Management for Professionals;
- Publisher's listprice EUR 80.24
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33 279 Ft (31 694 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
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33 279 Ft
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printed on demand
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2013
- Publisher Springer Berlin Heidelberg
- Date of Publication 25 June 2013
- Number of Volumes 1 pieces, Book
- ISBN 9783642367922
- Binding Hardback
- No. of pages150 pages
- Size 235x155 mm
- Weight 4144 g
- Language English
- Illustrations XLI, 150 p. Illustrations, black & white 0
Categories
Long description:
"
""Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line.""
Paul Woodward
Managing Director
UFI, the Global Association of the Exhibition Industry
""The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization.""
Jim Wurm, Executive Director
Exhibit & Event Marketers Association (E2MA)
""Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place"".
Svend Hollensen, author of ""Global Marketing""(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
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Table of Contents:
Integrated marketing communications.- Booth staff behavior.- Booth design and marketing materials.- Pre-show planning.- Post-show follow-up.- Trade show intelligence.
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