Event Marketing by Hoyle, Leonard H.;

Short description:

The effective marketing of an event involves a range of components, from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is the first to cover all aspects of marketing conferences, expositions, corporate meetings, festivals, fairs, and other events.

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Long description:

Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.


• Individual chapters address the differences involved in marketing different types of events.


• Examines future trends and key issues such as how to reach new event attendees.


• Includes appendices with sample forms, contracts, and more.

THE WILEY EVENT MANAGEMENT SERIES



The first complete guide to launching a highly visible event marketing campaign



Practical strategies and resources for achieving greater results!



Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:

* Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding

* In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others

* An examination of future trends and innovative strategies for increasing attendance

* Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers' "talking points," and listings of media distribution and tracking services



The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP



The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.

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Table of Contents:

Foreward.



Preface.



Introduction to Event Marketing.



Event Promotion, Advertising, and Public Relations.



Electronic Event Marketing Strategies.



Funding the Event Marketing Program.



Marketing Association Meetings, Conferences, Events, and Expositions.



Marketing Corporate Meetings, Products, Services, and Events.



Marketing Festivals, Fairs, and Other Special Events.



Trends in Event Marketing.



Appendix A: Selling Summerville's Celebration to the Press.



Appendix B: Resources.



References.



Index.

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