Entrepreneurial Marketing and International New Ventures
Antecedents, Elements and Outcomes
Series: Routledge Studies in Entrepreneurship;
- Publisher's listprice GBP 44.99
-
20 312 Ft (19 345 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 4 062 Ft off)
- Discounted price 16 250 Ft (15 476 Ft + 5% VAT)
- Discount is valid until: 30 June 2026
Subcribe now and take benefit of a favourable price.
Subscribe
18 281 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 13 June 2022
- ISBN 9781032336633
- Binding Paperback
- No. of pages208 pages
- Size 229x152 mm
- Weight 285 g
- Language English
- Illustrations 18 Illustrations, black & white 212
Categories
Short description:
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.
MoreLong description:
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.
The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.
It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.
MoreTable of Contents:
Introduction 1. The entrepreneurial marketing concept and instant internationalization of firms 2. Entrepreneurial marketing components and the concept’s role in internationalization of SMEs, a three-country study 3. Antecedents of entrepreneurial marketing, a conceptual framework 4. Entrepreneurial marketing orientation of international new ventures and gradually internationalized SMEs, a quantitative analysis 5. Antecedents of entrepreneurial marketing, an empirical assessment 6. Consequences of entrepreneurial marketing, an empirical assessment 7. International entrepreneurial marketing in the context of transition and mature markets. Appendix I. The standardized error of estimation Appendix II. Case studies: Case study 1. Network relationships of Italian luxury furniture producer. Case study 2. P.P.H.U "Adamczyk"
More
